About
A boutique firm, built for the long term.
Wayford & Co. exists because small businesses deserve better than the templated, disposable web they've been handed. Our aim is quiet: to design and build the kind of websites that make serious local businesses look established — and to do so at prices that respect the reality of running one.
The studio — Los Angeles, California
Our story
Founded on a simple frustration.
Wayford & Co. was founded in Los Angeles to answer a small, persistent frustration: some of the most respected businesses in our city — restaurants, cafés, barbershops, salons, contractors — had online presences that quietly undermined them.
These weren't unserious operators. They were craftspeople and owners with real standards, being poorly represented online by templates, one-off freelancers and agencies that treated them as small accounts. We thought there was room for a different kind of firm — smaller, quieter, more careful, more honest.
So we built one. We work with a small number of clients each year, we quote fairly, and we design websites the way a good tailor cuts a jacket: to fit the person, to last, and to make them look the part.
What we believe
Four principles that guide the work.
Principle 01
Small businesses deserve to look established.
A serious business — the kind that shows up, does the work and builds a reputation — should never be undermined by a website that looks unfinished.
Principle 02
Quality is a form of respect.
Every detail of a website is a signal. We take the small ones seriously because customers do too, even when they can't quite say why.
Principle 03
Fair pricing is a discipline.
Premium doesn't have to mean overpriced. We price honestly, quote precisely, and never charge for work that isn't earned.
Principle 04
Restraint is the harder craft.
It's easy to add. Harder to remove. We build websites that say only what needs to be said, and stop.
Who we serve
Serious small businesses.
We work primarily with independent restaurants, cafés, barbershops, hair salons, contractors and local service businesses — the kind of operators who take pride in their craft and want their online presence to reflect that pride.
Most of our clients are in Los Angeles. Increasingly, they are across California and the United States. The work translates: a well-run business, considered carefully, presented properly.
Start the conversation
Tell us about your business.
We'll reply within one working day with honest thoughts, next steps and a clear quote.